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The ONE survey question

The 1 number You Need to Grow HBR, by Frederick F. Reichheld Read the entire study: https://hbr.org/2003/12/the-one-number-you-need-to-grow "By substituting a single question for the complex black box of the typical customer satisfaction survey, companies can actually...

Find your WHY

Find Your WHY Simon Sinek, How great leaders inspire action Start with Why: How Great Leaders Inspire Everyone to Take Action Paperback – December 27, 2011 by Simon Sinek Watch entire TED TALK...

The IKEA Effect

The IKEA Effect Harvard | Business | School | Working Paper The “IKEA Effect”: When Labor Leads to Love Michael I. Norton Daniel Mochon Dan Ariely When instant cake mixes were introduced in the 1950’s as part of a broader trend to simplify the life of the American...

Marketing and Brushing Teeth

Marketing and Brushing Teeth Chapter 1, The Power of Habit   The Power of Habit: Why We Do What We Do in Life and Business Jan 7, 2014 by Charles Duhigg During the early 1920’s brushing your teeth wasn’t the norm. When the government started drafting men for World War...

SMART Goals by Arnold

S.M.A.R.T  Goals Specific. Measurable. Achievable. Realistic. Relevant. FREE smart goal template. PDF https://www.thebalance.com/smart-goal-examples-2951827 You may love or hate Arnold Schwarzenegger but you must admit, he has accomplished some amazing goals...perhaps...

The Law of Category

The Law of Category Chapter 2, The 22 Immutable Laws of Marketing The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk Hardcover – January, 1993 by Al Ries (Author), Jack Trout If you didn’t know that Bert Hinkler was the second person to fly the...

How to create trust on your website?

Website Tips & Tricks How to create trust on your website? Resources: https://conversionxl.com/blog/dont-use-automatic-image-sliders-or-carousels/ https://www.intechnic.com/blog/why-you-should-never-use-stock-photography-on-your-website/...

The Psychology of the Zero Price Effect

Resources: Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Apr 27, 2010 by Dan Ariely   Video Script: (Just in case you wanted to read instead of watching the video.) The Psychology of the Zero Price Effect Oh, humans,...